Senior Digital Marketing Manager

We are helping a well known retail brand who are searching for a senior digital marketing manager with substantial experience to join their fast-paced ecommerce team. They are looking for a team player with experience in a similar role/brand who can make the role their own. Main responsibilities will include: Working with the ecommerce director to execute the digital marketing strategyTaking responsibility for achieving digital marketing channel budgetsManagement and optimisation of all digital channels including Affiliates, Paid Social, Display, PPC, SEO and email marketing.Working closely with external agencies on all affiliate, bank loyalty and PPC campaigns.Supporting the business's marketing strategy through digital and performanceMarketing tactics to deliver results that meet ROI expectations and boost incremental sales.Develop and maintain relationships with top affiliates to grow the channel, using Affiliate Window, as well as engaging in conversation with our long-tail affiliates.Report daily and weekly on digital marketing KPIs.Work with the creative team to create engaging banners.Input digital marketing spends into budget tracker for relevant channels.Responsible for Daily/Weekly/Monthly reporting of all Marketing channel KPIsResponsible for reporting and analysing all digital campaigns and adhoc activityManaging/Challenge external agencies to deliver desired COS/ROI's againstbudgetManaging external agencies to monitor incremental investment and returns whererequired for tradeManage new SEO agency and ensure PPC/SEO agency work together to optimise our digital marketing KPIsImplement of all marketing campaigns across PPC, display, paid social, affiliates, third party partnerships, mail inserts and bank loyalty schemesImplement new acquisition and retention campaigns across all digital channelsBudgetingWork with Marketing department to set Campaign brand awareness KPIs for Digital channelsDevising strategy for the UK/Intl market that supports the Marketing BudgetInnovate and present new marketing platforms and strategies, trends and technologiesPerson specifications:Must have extensive online marketing experience.Excellent communication skills, with both agency and in-house teams.Experience working in a fast-paced business.Have excellent written English and proof reading skillsA passion for fashion/retail and drive to grow.Previous experience with copywriting.Have digital marketing experience especially PPC, SEO and affiliates.Be proactive in planning and driven by achieving targets.Take initiative and be able to cope under pressure

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Job Overview

ID:

603019

Date Posted:

Posted 2 weeks ago

Expiration Date:

29/05/2022

Location:

City Of Westminster

Salary:

Competitive

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